Capturing that Competitive Advantage
This module represents the social development within the trademark. It defines the acceptable or required behaviour in social and professional environments.
It is the public statement of an individual’s personal standard of conduct that sets the ethical tone for daily interactions.
Social development represents a tangible asset that creates an edge by elevating the profile of the individual from an inward to an outward focus.
Soft skills are the capabilities that attitude can enhance or undermine.
Attitude is what today’s companies are hiring and not just any attitude. Companies recruit personal trademarks that create a synergy with their unique corporate culture.